Reporting Line: GMD/CEO

Company Background:
Thinklab Group Limited is a conglomerate with a strong focus on innovation, development, and finance, operating in multi-sectoral industries including Hi-Tech Construction, Roads, Energy, Agriculture, and Healthcare. We are seeking an experienced and dynamic Group Head, Marketing to lead our marketing department and drive growth through strategic partnerships.

Job Summary:

The successful candidate will lead our marketing efforts and drive business growth. As a Head of Marketing, you will be responsible for developing and executing comprehensive marketing strategies across digital channels, managing our brand image, and contributing to the company website management. He/she will be highly skilled and experienced in physical and digital marketing with the capability to lead our marketing efforts and drive business growth. He/she will be responsible for developing and executing comprehensive digital marketing strategies across various channels, including social media, email, search engine optimization (SEO), and content marketing.

Responsibilities:

• Develop and execute digital marketing strategies: Create and implement comprehensive digital marketing plans to drive brand awareness, engagement, and conversions.
• Manage digital marketing channels: Oversee and optimize digital marketing channels, including social media, email, search engine optimization (SEO), and content marketing.
• Analyze and report on performance: Track and analyze key performance indicators (KPIs) to measure the success of digital marketing campaigns and provide data-driven insights to inform future strategies.
• Develop and execute physical marketing strategies: Create and implement comprehensive physical marketing plans to drive brand awareness and engagement, including event planning, trade show management, and print advertising.
• Manage physical marketing materials: Oversee the development and distribution of physical marketing materials, including brochures, flyers, and business cards.
• Develop and maintain brand guidelines: Create and maintain comprehensive brand guidelines to ensure consistency across all marketing channels.
• Manage brand image: Oversee the development and implementation of marketing campaigns that align with the company’s brand image and values.
• Website and software development and management: Collaborate with the web development team to ensure the company website is aligned with the company’s brand image and marketing strategies.
• Manage website content: Oversee the development and publication of website content, including blog posts, news articles, and product descriptions.

Requirements:

• Bachelor’s degree in Marketing or related field: A degree in Marketing, Communications, or a related field is required.
• Minimum 5 years of experience in marketing: A minimum of 5 years of experience in marketing, with a focus on developing and executing comprehensive marketing strategies.
• Experience with marketing automation platforms: Experience with marketing automation platforms, such as Marketo or Pardot, is preferred.
• Experience with data analytics tools: Experience with data analytics tools, such as Google Analytics or Tableau, is preferred.
• Proven track record of success: A proven track record of success in driving business growth through marketing campaigns and impressive online presence.
• Strong analytical and problem-solving skills: Strong analytical and problem-solving skills, with the ability to interpret data and inform future strategies.
• Excellent communication and collaboration skills: Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.